Search & Performance Marketing Daily
Friday, September 22, 2017
  • Google To Automate Refunds For Ads Running On DoubleClick

    Google plans to automate the refund process to advertisers running on DoubleClick Bid Manager who lose budgets to ad fraud on its platform. Technology … Read the whole story

  • Bing To Clean Up Content Network Ad Groups On Marketers' Behalf

    After November 30, Bing will automatically migrate ads to the search network when the distribution default is set to both search and content network. Read the whole story

  • Google Puts AI Behind Sub Sales

    Google is putting its formidable artificial intelligence capabilities at the disposal of publishers in order to boost their digital subscription sales. The AI programs … Read the whole story

  • How To Create A Product Page That Converts

    Creating conversion-friendly product pages is the most important step in building an online ecommerce empire. Yet only a handful of website owners actually focus … Read the whole story

  • Former Varick Chief Rostkowski Embraces Machine Trading, Launches Self-Serve Platform

    When Paul Rostkowski was head of MDC Partners programmatic advertising unit Varick Media Management, he took pride in the fact that it emphasized the … Read the whole story

  • Who Will Own The 'Marketing Cloud' Of The Future?

    Who will own the future of the trillion dollars or so spent on marketing every year? Many people believe this arena will be dominated … Read the whole story