Performance Marketing Insider
by Laurie Sullivan, Staff Writer
A series of studies has found that user intent may have a much greater impact on ad revenue than traditional user experience metrics. Read the whole story
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by Laurie Sullivan
Expanding the use of its Custom Affinity Audiences, YouTube will allow marketers to reach consumers based on the searches they do or the places … Read the whole story
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by Laurie Sullivan
Apple plans to switch from using Microsoft Bing to Google as the default search engine for Siri iOS Search and Spotlight on the Mac, … Read the whole story
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by Laurie Sullivan
SAP on Sunday said it would acquire customer identity management company Gigya to establish an advantage against rivals such as Salesforce and Adobe. Terms … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
When combining aggregated data from moving devices with an index built by Ubimo, marketers can better understand human behavior. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Artificial intelligence is showing up in many places and one global luxury brand is tapping it for everything from ad buys to personalized promotions. … Read the whole story