Performance Marketing Insider
Fail often to learn quickly seems to be an understated mantra at Google. When something doesn't work as planned or doesn't live up to the company's standards, Google retires it … Read the whole story
Paid search has been taking the share of visits from organic traffic to retail sites, which fell 6% in Q2 2017 compared with 4% … Read the whole story
Searches on smartphones show continued growth. Even if smartphone internet users do not visit publisher sites, nearly three in five will run an online … Read the whole story
Adobe unveiled a host of new retail tools in its Experience Cloud on Wednesday, developed to help retail brands deliver more personalized customer experiences … Read the whole story
Contact lens retailer National Vision will pay $7 million to settle antitrust allegations centered on search ad campaigns, court papers reveal. Read the whole story
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As the PPC marketplace has become even more complicated, the role of a PPC specialist that knows the ins and outs of the industry … Read the whole story
- COMMENTARY
When the choices of where to advertise were few -- local radio, local newspapers, local broadcast TV, magazines and Yellow Pages -- the issue … Read the whole story
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year' Awards. If you would like to nominate any agencies/agents in the following … Read the whole story
