Google has been testing flexible sampling with "The New York Times" and the "Financial Times," which both have subscription services -- a move that … Read the whole story

The need for more efficient ad targeting with increased transparency began to attract marketers to the use of programmatic engines, but a recent study … Read the whole story

In a show of alternative data storage systems, researchers at the University of Washington, Microsoft Research, and Twist Bioscience have saved audio recordings of … Read the whole story

News that Uber is suing its mobile media buyer Fetch Media for ad fraud and misrepresenting the effectiveness of its mobile ads was always … Read the whole story

Google Shopping was found to have trebled search visibility for members, while outsiders saw a 50% drop. Read the whole story

Brands must take an audience-driven approach to their paid search strategy this holiday season by meeting customers where they are with content that will … Read the whole story

Google's accelerated mobile pages (AMP) and Facebook Instant Articles were both introduced to dramatically lower the amount of data required to access content via … Read the whole story