Performance Marketing Insider
by Laurie Sullivan, Staff Writer
If an agency is doing remarkable work that reflects vision, innovation and industry leadership, tell us about it -- we want to recognize them. Search agency partners play a critical … Read the whole story
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by Laurie Sullivan
Updates in Q3 included improvements in paywall and subscription support in AMP, and improving the sign-in and payment process. Fourth-quarter plans include page trafficking … Read the whole story
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by Laurie Sullivan
Dennis Buchheim, senior vice president and general manager, IAB Tech Lab, provides short-term options to help buyers, publishers and platform companies understand how to … Read the whole story
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by Laurie Sullivan
Bridging the gap between brick-and-mortar retail and digital advertising with the use of third-party and location data, comScore and PlaceIQ have developed technology that … Read the whole story
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by Jess Nelson
Google appears to be reconfiguring its safety standards to better serve high-value targets that may be on the receiving end of politically motivated attacks. Read the whole story
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by Jess Nelson
Warner Music Group utilizes geotargeting to alert fans when their favorite artists are in town. Read the whole story
COMMENTARY
by Michael Goefron, Op-Ed Contributor
Glass has become the early 2010s equivalent of the mutton-chop sideburns in the early 1970s, excusable for the time, but not something that most … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email tracking plus web tracking equals leaking of personally identifiable information, Princeton researchers say. Read the whole story