Performance Marketing Insider
by Laurie Sullivan, Staff Writer
On Tuesday, MLB announced a partnership with YouTube that names Google's video service a World Series partner. As the presenting sponsor, YouTube TV will have commercials and callouts during each … Read the whole story
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by Laurie Sullivan
Alphabet, supported by its subsidiaries Google and Nest, is creating a network of hardware devices that links preferences in temperature, search and music in … Read the whole story
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by Laurie Sullivan
The Google Insights Engine Project is an ongoing effort to share more data with publishers and bring machine learning into Google's DoubleClick products. Read the whole story
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by Laurie Sullivan
Jeremiah Owyang and Rebecca Lieb, along with Jaimy Szymanski and Jessica Groopman, have joined together to create a research and advisory firm focused on … Read the whole story
by Joe Mandese
Dentsu Aegis Network's 360i Wednesday unveiled a new dedicated unit devoted to developing brand strategies, discovery and "e-commerce optimization" around a single platform's marketing … Read the whole story
by Ray Schultz
Yahoo revealed late Tuesday that all three billion of its accounts were compromised in a 2013 data breach -- not the one billion figure … Read the whole story
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by Wendy Davis
In a blow to Google, a federal judge has ruled that the company must face trial for allegedly overcharging a search advertiser and failing … Read the whole story