Performance Marketing Insider
by Laurie Sullivan, Staff Writer
When asked to name the top strategic marketing challenges, marketers cited measuring and providing return on investments, understanding omnichannel behavior, optimizing media investments, developing
content for multiple media channels, and … Read the whole story
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by Laurie Sullivan
At the ANA Masters of Marketing Conference, JPMorgan Chase CMO Kristin Lemkau said she sees Amazon as a potential challenger to the Facebook-Google duopoly … Read the whole story
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by Laurie Sullivan
Sullivan announced the move Friday. In a blog post, he explains that his new role is yet undefined, but will report into Google, the … Read the whole story
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by Laurie Sullivan
Google introduced a searchable stylus pen with the Pixelbook laptop this week that ties in with Google Assistant. In the latest spin on image … Read the whole story
by Sara Guaglione
The app will house all of The Guardian's VR content and is free to download on iOS and Android devices. While The Guardian had … Read the whole story
by Jess Nelson
Demandbase has unified targeting, engagement, and conversion solutions into an end-to-end B2B marketing platform. Read the whole story
COMMENTARY
by Ray Kingman, Op-Ed Contributor
Facebook and Google represent an advertising duopoly. In a sense, we've come full circle and returned to the early days of the commercial internet, … Read the whole story