Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The move aims to drive app discovery in the App Stores in specific regions and will become available later this month. Read the whole story
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by Laurie Sullivan
Reports, bid adjustments, landing pages, and other features are included in this version, which the company unveiled in 2016. The new version focuses on … Read the whole story
by Laurie Sullivan
The Qubit Aura platform uses AI to predict which items site visitors want to see based on attributes such as location, time of day, … Read the whole story
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by Laurie Sullivan
The multichannel campaign will include video and display for now, but slotting TV into the media buy will likely occur in early 2018. The … Read the whole story
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by Steve McClellan
North American marketers are more likely to increase their marketing budgets for Amazon in the next year than they are for Google, Bing, Facebook … Read the whole story
by Tanya Gazdik
"There really isn't any question that loyalty is important from an economic perspective, and engagement from an emotional perspective," Brand Keys' Robert Passikoff tells … Read the whole story
by Wayne Friedman
The big four ad revenue-producing digital media companies -- Google, Facebook, Twitter and Snap -- are expected to see a collective steady 25% rise … Read the whole story
by The Editor
MediaPost is seeking nominations for our annual online All Stars awards. If you'd like to nominate a star-worthy candidate in digital brand marketing, media … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Digital voice assistants can be used for a wide range of things. They can be used to answer questions, such as a query about … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Univision's Fusion Media Group is testing an initiative in which advertisers with the most engaging ads -- based on number of clicks and mouse-overs … Read the whole story