Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The internet is borderless, as recent history has shown, with both positives and negatives -- positive for the ability for ecommerce to cross borders, and negative for cyberattacks and Russian … Read the whole story
by Laurie Sullivan
Google has created technology that automatically updates price and availability in Google Shopping ads, allowing it to better complete with Amazon and other ecommerce … Read the whole story
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by Laurie Sullivan
The platform, integrated into DoubleClick for Publishers, eliminates the need for ad slots to be sold as fixed lengths in the advertising break. The … Read the whole story
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by Laurie Sullivan
Companies providing ads to publishers will be able to detect suspicious sources and keep their ad supply as clean as possible through the algorithms, … Read the whole story
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by Laurie Sullivan
While 76% of respondents said they are using some type of digital advertising, on average only 26% of the dollars spent go to digital … Read the whole story
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by Jess Nelson
Adobe unveiled a new reporting feature Wednesday for Adobe Target, its digital marketing personalization engine, that helps marketers understand how and why the machine-learning … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Facebook acted when the Government threatened action, and YouTube acted only after it was boycotted. Read the whole story
COMMENTARY
by Holly Pavlika, Columnist
Over the next few years, the retail landscape will change in some very fundamental ways. None of these changes will be bigger than the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Samsung is taking another shot at AI. When the company's latest smartphone, the Galaxy S8, was introduced several months back, Samsung's voice assistant Bixby … Read the whole story