Performance Marketing Insider
The internet is borderless, as recent history has shown, with both positives and negatives -- positive for the ability for ecommerce to cross borders, and negative for cyberattacks and Russian … Read the whole story
Google has created technology that automatically updates price and availability in Google Shopping ads, allowing it to better complete with Amazon and other ecommerce … Read the whole story
The platform, integrated into DoubleClick for Publishers, eliminates the need for ad slots to be sold as fixed lengths in the advertising break. The … Read the whole story
Companies providing ads to publishers will be able to detect suspicious sources and keep their ad supply as clean as possible through the algorithms, … Read the whole story
While 76% of respondents said they are using some type of digital advertising, on average only 26% of the dollars spent go to digital … Read the whole story
Adobe unveiled a new reporting feature Wednesday for Adobe Target, its digital marketing personalization engine, that helps marketers understand how and why the machine-learning … Read the whole story
- COMMENTARY
Facebook acted when the Government threatened action, and YouTube acted only after it was boycotted. Read the whole story
- COMMENTARY
Over the next few years, the retail landscape will change in some very fundamental ways. None of these changes will be bigger than the … Read the whole story
COMMENTARYSamsung is taking another shot at AI. When the company's latest smartphone, the Galaxy S8, was introduced several months back, Samsung's voice assistant Bixby … Read the whole story
