Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The findings suggest that 67% of online shoppers turn to marketplaces like Amazon, eBay, Flipkart, and TMall to search for products they want. Read the whole story
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by Laurie Sullivan
After years of trying to attribute the click, view and other consumer interactions, brands still struggle with attribution. Now Google is rolling out an … Read the whole story
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by Laurie Sullivan
Along with the revision of the ranking and new list of non-branded keywords, the SimilarWeb study notes a change in the type of content … Read the whole story
COMMENTARY
by Nicole Ron, Op-Ed Contributor
The ability to view, measure and accurately attribute sales across devices enables marketers and publishers to understand where customers initiate research and make purchases, … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Large Silicon Valley companies that run political ads could face a host of new regulations, if a bipartisan bill unveiled Thursday becomes law. Read the whole story
by Larissa Faw
Under the agreement, Horizon will now offer clients voice-enabled experiences on various platforms, including Amazon Alexa, Google Home and Apple HomePod, as well as … Read the whole story