Performance Marketing Insider
by Laurie Sullivan, Staff Writer
It seemed like a test run -- an experiment to see whether Google could move from services originating on servers to hardware devices that consumers hold in their hand. Read the whole story
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by Laurie Sullivan
On Tuesday, Google will introduce and launch several products to help marketers perfect campaigns. The list begins with Showcase Shopping ads in the new … Read the whole story
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by Laurie Sullivan
Display ad revenue continues to rise worldwide. eMarketer estimates display ad revenue will rise to $109 billion in 2017, from $89 billion in 2016. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Brandon Dawson, programmatic ads director at Render Media, an L.A.-based digital media company co-founded by Eytan Elbaz, creator of Google AdSense, thinks he has … Read the whole story
by Ray Schultz
Microsoft is withdrawing a lawsuit over its ability to notify consumers when their email accounts have been accessed by the government, after a change … Read the whole story
by Sarah Mahoney
Deloitte is predicting that consumers expect to do 51% of their holiday shopping online, marking the first time that online shopping should surpass in-store … Read the whole story