Performance Marketing Insider
by Laurie Sullivan, Staff Writer
A shift in shopping keeps showing up in numerous research studies. The latest from the National Retail Federation, and another from ChargeItSpot,demonstrate the movement in trends. Read the whole story
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by Laurie Sullivan
The biggest ad format on Amazon, Sponsored Products Ads, gets about 82% of the company's ad budget, estimates Mark Ballard, senior director of research … Read the whole story
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by Laurie Sullivan
For the first time, iProspect detailed quarterly Bing Ads data in its quarterly report. While the agency has been tracking Bing data for its … Read the whole story
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by Laurie Sullivan
For the first time, the report also takes into account multiple, advanced fraud signals, as it's estimated that advertisers will lose between $2.2 billion … Read the whole story
by Laurie Sullivan
The future of advertising may not seem like advertising at all, but rather a mix of technology and services that supports how consumers prefer … Read the whole story
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by Gavin O'Malley
Thanks to all those downloads, total app revenue approached $17 billion, which represented a 28% annual increase. The ongoing influx of first-time smartphone owners … Read the whole story
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by Jess Nelson
Return Path upgraded Inbox Insight on Tuesday, unveiling enhanced features to its email intelligence tool that enables marketers to browse millions of real email … Read the whole story