Performance Marketing Insider
A shift in shopping keeps showing up in numerous research studies. The latest from the National Retail Federation, and another from ChargeItSpot,demonstrate the movement in trends. Read the whole story
The biggest ad format on Amazon, Sponsored Products Ads, gets about 82% of the company's ad budget, estimates Mark Ballard, senior director of research … Read the whole story
For the first time, iProspect detailed quarterly Bing Ads data in its quarterly report. While the agency has been tracking Bing data for its … Read the whole story
For the first time, the report also takes into account multiple, advanced fraud signals, as it's estimated that advertisers will lose between $2.2 billion … Read the whole story
The future of advertising may not seem like advertising at all, but rather a mix of technology and services that supports how consumers prefer … Read the whole story
Thanks to all those downloads, total app revenue approached $17 billion, which represented a 28% annual increase. The ongoing influx of first-time smartphone owners … Read the whole story
Return Path upgraded Inbox Insight on Tuesday, unveiling enhanced features to its email intelligence tool that enables marketers to browse millions of real email … Read the whole story
