Make a list and check it twice, especially as the holidays grow closer. It may just give search marketers a glimpse into human behavior. Wall Street analyst Colin Sebastian at … Read the whole story
Localized search results now live in the mobile phone based on certain triggers and location data. Google ditched top-level domain names such as Google.co.uk … Read the whole story
Many marketers plan to bring programmatic media buying in-house, but just as many say they will continue to rely on their their agency partners … Read the whole story
The end-of-year budget dump in spending will prompt ad fraud to reach its peak during the same time. Read the whole story
In another blow to Turn, a federal appellate court said Monday it won't reconsider a recent decision allowing consumers to sue the ad company … Read the whole story
Joanne Zaiac joins Merkle from Publicis Groupe's DigitasLBi North America, where she spent more than 18 years in senior-level positions, most recently as COO … Read the whole story