Performance Marketing Insider
For every incremental $1 sold online in the apparel and accessories category, an additional $2.21 is sold in-store as a result of reading a review, according to data released Wednesday. Read the whole story
In a move that could negatively impact third-party travel sites, Google is pulling a software tool that allows companies to access search information on … Read the whole story
The latest sign of an auction-based open ad exchange running on programmatic technology is the one built by engineers at Crealytics. The company's CEO … Read the whole story
Vistar Media, looking to secure its place in digital out-of-home media, signed its first set of deals for a new programmatic platform and private … Read the whole story
Google this week asked a federal judge in California to award it a permanent injunction blocking an order obtained in Canada by the tech … Read the whole story
Twitter Acting General Counsel Sean Edgett told Congress that less than 5% of the microblogging network's users are fake. During testimony before a Senate … Read the whole story
Kristin Zhivago has announced the launch of a firm to serve B2B marketers manage their email and other digital marketing. Read the whole story
