The move from desktop to mobile search also continues to have an impact on content marketing. Data released Monday suggests that reading content on … Read the whole story

Microsoft is seeking to build fingerprint sensors into touchscreens and keyboards to authenticate users, but the move could potentially bring changes to ecommerce and … Read the whole story

Adyoulike will be rolling out a dynamic creative optimization (DCO) platform in the coming weeks to increase the personalization of native advertising based on … Read the whole story

Content publishers have gone so far to one side of the spectrum in finding ways to make money from casual website visitors, their core … Read the whole story

Marketers are under more scrutiny than ever, and increasingly more accountable, for their company's revenue results. Sales and marketing teams need to effectively partner. Read the whole story