Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Direct website traffic is the most influential ranking factor among 17 influences, according to the findings from a study released Monday. It turns out that when those searching online type … Read the whole story
by Laurie Sullivan
Retailers may see a bit more holiday cheer this year from online sales as Google, Microsoft and others figure out how to link paid … Read the whole story
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by Laurie Sullivan
The campaign emphasizes Adobe's belief that deep intelligence and amazing design are fundamental to creating compelling experiences that help brands stand out. Participating brands … Read the whole story
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by Wendy Davis
Missouri Attorney General Josh Hawley is investigating whether Google violated state antitrust and consumer protection laws, the Kansas City Star reports. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Simpli.fi co-founder and CEO Frost Prioleau discusses dynamic creative, mobile and OTT as major strategies in 2018. Read the whole story
COMMENTARY
by Nathan Hanks, Columnist
Marketers have long understood the power of music. As early as the 1920s, when commercial radio was in its infancy, advertisers began experimenting with … Read the whole story