Performance Marketing Insider
by Laurie Sullivan, Staff Writer
In a partnership announced Wednesday with Google, Bidalgo is joining the Premier Partner for Mobile Advertising program in Google's Universal App Campaigns to help app marketers "master" UAC, which
helps … Read the whole story
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by Laurie Sullivan
Adobe Advertising Cloud Search, the company's search advertising solution, deepened its relationship with Microsoft Bing on Wednesday with the announcement of Retargeting Lists for … Read the whole story
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by Laurie Sullivan
Bing has released a new shopping tool that aggregates products from brands across the web. Consumers have the option to filter the products and … Read the whole story
by Laurie Sullivan
Several economic factors will lead to higher sales this holiday season. Michael Haydock, IBM Fellow and global services lead for consumer analytics, attributes the … Read the whole story
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by Wendy Davis
Google is seeking support from "everyone who cares about public access to information" in its battle with European regulators over the so-called "right to … Read the whole story
by Steve McClellan
The agency will lend its promotion and marketing expertise to startups within the American Underground community while gaining knowledge about leading-edge technologies that can … Read the whole story
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by Gavin O'Malley
For a fee, the service is designed for small- to medium-sized developers interested in adding more premium features to their apps. Twitter is also … Read the whole story
COMMENTARY
by Asaf Greiner
With bots multiplying and fraudsters becoming increasingly sophisticated, it's becoming harder to predict where ad fraud is headed. Read the whole story