Performance Marketing Insider
In a partnership announced Wednesday with Google, Bidalgo is joining the Premier Partner for Mobile Advertising program in Google's Universal App Campaigns to help app marketers "master" UAC, which helps … Read the whole story
Adobe Advertising Cloud Search, the company's search advertising solution, deepened its relationship with Microsoft Bing on Wednesday with the announcement of Retargeting Lists for … Read the whole story
Bing has released a new shopping tool that aggregates products from brands across the web. Consumers have the option to filter the products and … Read the whole story
Several economic factors will lead to higher sales this holiday season. Michael Haydock, IBM Fellow and global services lead for consumer analytics, attributes the … Read the whole story
Google is seeking support from "everyone who cares about public access to information" in its battle with European regulators over the so-called "right to … Read the whole story
The agency will lend its promotion and marketing expertise to startups within the American Underground community while gaining knowledge about leading-edge technologies that can … Read the whole story
For a fee, the service is designed for small- to medium-sized developers interested in adding more premium features to their apps. Twitter is also … Read the whole story
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With bots multiplying and fraudsters becoming increasingly sophisticated, it's becoming harder to predict where ad fraud is headed. Read the whole story
