Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Publishers have developed workarounds -- AMP teaser pages that allow readers on mobile devices searching for content on google.com to find the content on regular pages, but click through from … Read the whole story
-
by Laurie Sullivan
Google has opened Chatbase to all developers, offering a free analytics cloud service that analyzes and optimizes any type of chatbot program, from Facebook … Read the whole story
by Laurie Sullivan
Brand safety remains top of mind for marketers and their agency partners since the spring, when Verizon and P&G pulled their advertising on YouTube … Read the whole story
-
by Sara Guaglione
Mobile continued to drive header bidding growth, with a 252% year-over-year improvement in mobile web impressions; header bidder through desktops grew 214% year-over-year. Read the whole story
by The Editor
MediaPost has inducted nine executives into its annual "All Stars," including: Chris Hollander, Panera; Jonathan Mildenhall, (formerly) Airbnb; Laurent Potdevin, Lululemon; Michael Epstein, Carat; … Read the whole story