Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Using data from Google Trends, the maps show the states with the highest amount of searches for eight terms on desktop and mobile. Four have been averaged together for each … Read the whole story
by Laurie Sullivan
The keyword phrase "70% off" took 2.59% of impressions on desktop and 2.62% share on mobile. The phrase "40% off" took 0.39% share of … Read the whole story
by Laurie Sullivan
Amazon, home streaming services and sites that have become video content producers are shaking up the industry. Two trends are moving the needle -- … Read the whole story
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by Laurie Sullivan
In collaboration, the data shows marketers exactly when an app was downloaded and when it was opened, which enables the companies to eliminate click … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Remember: Video isn't free to make. Video isn't free to store. Video isn't free to deliver. As long as YouTube continues to rely on … Read the whole story
by Wendy Davis
A federal judge threw out allegations that Facebook violated users' privacy by tracking them via the like button, even when they were logged out … Read the whole story