Search & Performance Insider
Word choice is critical in advertising copy, especially during the holidays with brands using phrases like "free shipping" vs "fast shipping." Research released Tuesday shows which words work best. Read the whole story
Alphabet Chairman Eric Schmidt said Google is working to detect and de-rank sites that publish misinformation and fake news, and will engineer algorithms for … Read the whole story
The biggest shift in consumer behavior is seen just weeks prior to the holidays, when consumers switch from searching on non-branded keywords to branded … Read the whole story
The United States Supreme Court will hear arguments at the end of the month for a case that could potentially impact the way marketers … Read the whole story
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BPC (Blockchain Programmatic Corp.) cofounder and CEO, Pavel Cherkashin, who moved to San Francisco from Russia four years ago, plans to shakeup advertising with … Read the whole story
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Direct traffic and keeping users engaged in great content are named as the top routes to high search rankings. Read the whole story
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One performance marketing company, Webpals Group, has been working with Google's Universal App Campaigns for a year now. Its verdict: two thumbs up. Read the whole story
