Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The idea is to use the Cell ID codes as an additional signal to improve the speed and performance of message delivery, but the data was never used for stores. Read the whole story
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by Laurie Sullivan
Affiliate marketers are becoming more aggressive in perfecting their craft of capturing and directing the search traffic through their sites -- and with budgets. Read the whole story
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by Laurie Sullivan
On Wednesday, the company announced Turbo-pages to help publishers increase page download speeds, especially for pages with heavy content that is slowing down mobile … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The old coupon is getting a new technology. Enter the coupon chatbot. A new forecast suggests that chatbots offer significant potential in terms of … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
No more waiting -- marketers will soon know the results of their Thanksgiving campaigns. Here are some tips for emailers. Read the whole story