Performance Marketing Insider
by Laurie Sullivan, Staff Writer
eBay engineers collaborated with Google, allowing developers to carry a voice conversation on Google Home to a mobile phone. When the consumer tells Google Home that she wants to buy … Read the whole story
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by Laurie Sullivan
Two-thirds of shoppers running across Jumpshot's analytics platform, which supports desktop and mobile, made purchases on Amazon this past Black Friday and Cyber Monday. … Read the whole story
by Laurie Sullivan
In an exclusive partnership, Mindshare and Zilliqa will test whether the blockchain protocol can be used to address challenges in the advertising industry such … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Narrativ, which launched in August 2015, works to turn static links into dynamic clicks with smartlinks, based on a pay-per-click acquisition model. Smartlinks are … Read the whole story
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by Ray Schultz
A Canadian email hacker who worked with Russian agents has agreed to a plea deal in California. He faces fines and prison time. Read the whole story
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by Laurie Sullivan
New ad dollars will shift the focus of advertising toward mobile -- mostly for video and social -- while programmatic will become the new … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
'Tis the season for the smart speaker. Over the last weekend, Amazon reported that its Echo Dot and Fire TV Stick with Alexa remote … Read the whole story