Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google created a smart cookie -- but not the type that marketers that advertise through the company's platforms would expect to see from the tech company. Read the whole story
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by Laurie Sullivan
Bing Ads announced Wednesday the integration of Oracle Data Management Platform (DMP) with Bing Ads Custom Audiences, which the company introduced earlier this year. Read the whole story
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by Laurie Sullivan
While the last week before Christmas picks up and becomes very local, marketers need to remember that there is an entire week between Christmas … Read the whole story
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by Gavin O'Malley
Amazon won nearly half (49.65%) of the category's click share during October and November this year. In the consumer electronics category, Amazon advertises on … Read the whole story
by Wendy Davis
By the middle of last year, only 23% of Firefox users kept Yahoo as the default search engine, Mozilla says. Read the whole story
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by Wendy Davis
The advocacy group Electronic Privacy Information Center is urging a federal appellate court to scrap Google's $5.5 million settlement of a class-action complaint alleging … Read the whole story
by Joe Mandese
The "Marketing Word of the Year" for 2017 is actually an acronym: AI. That's the word from the Association of National Advertisers, which just … Read the whole story
by Alex Weprin
Amazon's Prime Video application has debuted on Apple TV devices. The launch has been a long time coming, with Apple CEO Tim Cook first … Read the whole story
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by Ray Schultz
Gmail users can now use Cirrus Insight's email productivity platform without obtaining a Salesforce license. Read the whole story
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by Ray Schultz
A new email encryption service is available from ProtonMail: The ProtonMail Bridge. Read the whole story
by Wendy Davis
The industry's Trustworthy Accountability Group anti-fraud initiative is effective at reducing traffic bots, according to a new study commissioned by the organization. Read the whole story
by Joe Mandese
Nefarious interests ranging from criminal fraudsters, purveyors of malware and even state-sponsored disinformation campaigns have figured out how to weaponize the tools of automated … Read the whole story