Google created a smart cookie -- but not the type that marketers that advertise through the company's platforms would expect to see from the tech company. Read the whole story
Bing Ads announced Wednesday the integration of Oracle Data Management Platform (DMP) with Bing Ads Custom Audiences, which the company introduced earlier this year. Read the whole story
While the last week before Christmas picks up and becomes very local, marketers need to remember that there is an entire week between Christmas … Read the whole story
Amazon won nearly half (49.65%) of the category's click share during October and November this year. In the consumer electronics category, Amazon advertises on … Read the whole story
By the middle of last year, only 23% of Firefox users kept Yahoo as the default search engine, Mozilla says. Read the whole story
The advocacy group Electronic Privacy Information Center is urging a federal appellate court to scrap Google's $5.5 million settlement of a class-action complaint alleging … Read the whole story
The "Marketing Word of the Year" for 2017 is actually an acronym: AI. That's the word from the Association of National Advertisers, which just … Read the whole story
Amazon's Prime Video application has debuted on Apple TV devices. The launch has been a long time coming, with Apple CEO Tim Cook first … Read the whole story
Gmail users can now use Cirrus Insight's email productivity platform without obtaining a Salesforce license. Read the whole story
A new email encryption service is available from ProtonMail: The ProtonMail Bridge. Read the whole story
The industry's Trustworthy Accountability Group anti-fraud initiative is effective at reducing traffic bots, according to a new study commissioned by the organization. Read the whole story
Nefarious interests ranging from criminal fraudsters, purveyors of malware and even state-sponsored disinformation campaigns have figured out how to weaponize the tools of automated … Read the whole story