Performance Marketing Insider
Bryn Mooser, co-founder/CEO, RYOT, which launched Oath's creative agency RYOT Studio, expects the greatest change in media will come in the next two years since "the printing press, as more … Read the whole story
Advertisers using a smart bidding tool to run Google Shopping campaigns with a preset return on ad spend were hit with higher-than-normal cost per … Read the whole story
Global online advertising revenue growth reached 29.6% in Q3 2017, after remaining between 23% and 26% year-over-year during the past six quarters, according to … Read the whole story
Seeking to put some impetus on new standards for digital audience measurements released Thursday by the Media Rating Council, the Interactive Advertising Bureau (IAB) … Read the whole story
DataMatch Attribution Insights, a new attribution tool, uses many identifiers, including email addresses. It is being offered by Time Inc. subsidiary MNI Targeted Media. Read the whole story
As part of a new, overall five-year deal, Verizon will pay about $2.5 billion -- $500 million per year -- according to reports. That's … Read the whole story
COMMENTARYMarketers are looking to artificial intelligence in a big way. AI is the leading technology that marketers expect to grow the most over the … Read the whole story
