Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Publishers have relied on referral traffic to gain readership for years. Now nine European media companies are calling on Google, Facebook and others to pay copyright fees for using the … Read the whole story
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by Laurie Sullivan
ROI Influencer Media has signed a partnership with StatSocial to give advertisers insight into and analysis of the influencer's audience. Read the whole story
by Laurie Sullivan
MadHive -- which develops blockchain technology for media and advertising, along with The Mad Foundation -- will generate the sale of "Mad tokens," a … Read the whole story
by Alex Weprin
For nearly two years, Amazon, the online retailer that operates the Amazon Prime Video service, and Google, the search giant that owns YouTube -- … Read the whole story
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by Jess Nelson
Adobe Campaign gained new customers this year, bringing the total number of companies using Adobe's cross-channel campaign management solution to over 1,000. Read the whole story
by Sara Guaglione
The publisher-owned, performance-marketing agency launched an integrated online and offline campaign to bring awareness to its business, which has been around for nearly half … Read the whole story
by Chuck Martin
The growth of the smart speaker market continues with 22% of U.S. broadband households planning to buy one this year. New research from Parks … Read the whole story
by Chuck Martin
The number of wearable devices in China will pass the number in the U.S. this year, according to new research from eMarketer. More than … Read the whole story