Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Kantar's Millward Brown published a set of predictions Wednesday. Most are expected -- for example, voice will spur adoption of smart devices -- and some will have a much larger … Read the whole story
by Laurie Sullivan
Data released from Drawbridge on Wednesday suggests that small screens are out and large, portable screens are back as the preferred choice for clicking … Read the whole story
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by Laurie Sullivan
Mobile took 54% of total digital ad revenue in the first half this year, up 22% from first-half 2016. Advertisers spent $21.7 billion on … Read the whole story
by Melynda Fuller
IAC rebuilt About.com and renamed it Dotdash in May. The publisher branched out to focus on six unique sites, including Verywell, The Balance, Lifewire, … Read the whole story
COMMENTARY
by Paige Musto, Columnist
We marketers too often find ourselves trapped on the execution treadmill, with hardly any time at all to stop and assess our impact on … Read the whole story