Search & Performance Marketing Daily
Wednesday, December 20, 2017
  • Data Shows Tablets Driving Highest Click-Through Rates

    Data released from Drawbridge on Wednesday suggests that small screens are out and large, portable screens are back as the preferred choice for clicking … Read the whole story

  • Digital Ad Spending Tops $40B In First Half, IAB Reports

    Mobile took 54% of total digital ad revenue in the first half this year, up 22% from first-half 2016. Advertisers spent $21.7 billion on … Read the whole story

  • Reboots As Dotdash, Company Thrives

    IAC rebuilt and renamed it Dotdash in May. The publisher branched out to focus on six unique sites, including Verywell, The Balance, Lifewire, … Read the whole story

  • 5 New Year's Resolutions To Build The Ultimate Marketing Plan

    We marketers too often find ourselves trapped on the execution treadmill, with hardly any time at all to stop and assess our impact on … Read the whole story