Kantar's Millward Brown published a set of predictions Wednesday. Most are expected -- for example, voice will spur adoption of smart devices -- and some will have a much larger … Read the whole story
Data released from Drawbridge on Wednesday suggests that small screens are out and large, portable screens are back as the preferred choice for clicking … Read the whole story
Mobile took 54% of total digital ad revenue in the first half this year, up 22% from first-half 2016. Advertisers spent $21.7 billion on … Read the whole story
IAC rebuilt About.com and renamed it Dotdash in May. The publisher branched out to focus on six unique sites, including Verywell, The Balance, Lifewire, … Read the whole story
We marketers too often find ourselves trapped on the execution treadmill, with hardly any time at all to stop and assess our impact on … Read the whole story