Performance Marketing Insider
Optimization is important for keywords in campaigns running on a variety of platforms, not just for Google and Bing. Early this year Mazda began running a campaign with 170,000 keywords … Read the whole story
Banner ads still prevail, first and last-click attribution are more common than they should be, and demographic targeting dwarfs more contextual approaches to personalization, … Read the whole story
The IAB will focus on a better understanding of how much ad growth is attributable to Google and Facebook, and the ad share they … Read the whole story
"Any single state's attempt to limit worldwide access to public information represents an existential threat to journalistic freedom," a coalition of news organizations says. Read the whole story
Hostelworld Group boosted email volume without sacrificing engagement rates after partnering with Adobe to develop more targeted and relevant email campaigns. Read the whole story
According to the Interactive Advertising Bureau's Internet Advertising Revenue Report, digital video ad spend, including mobile and desktop, rose by 36% to $5.2 billion … Read the whole story
- COMMENTARY
Creative directors have nothing to fear--yet. But lower level art directors, writers and production people do as AI begins to take on intensive tasks. Read the whole story
- COMMENTARY
Internet of Things (IoT) has been a buzzword for some time, but with the rise of Amazon Echo and the arrival of Google, Apple … Read the whole story
Yahoo Mail is getting slammed by users for service issues. The problems may not be widespread, but they are aggravating, users say. Read the whole story
