Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Brands are concerned about how much artificial intelligence and machine learning they should use when buying media and creating campaign strategies. Voice search, brands competing with search
platforms, and other … Read the whole story
by Laurie Sullivan
After mastering the ability to use weather as a trigger to target digital advertisements, IBM plans in 2018 to focus on integrating "weather analytics" … Read the whole story
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by Laurie Sullivan
Oath has launched an internal "innovation council" focusing on ad experiences that support the estimated 70% of people visiting or using its platform on … Read the whole story
by Tanya Gazdik
The automaker will unveil its "Intelligent Personal Agent" during CES 2018 in Las Vegas in January. It will be demonstrated via a connected car … Read the whole story
COMMENTARY
by Jonathan Shriftman
With the explosion of technology resources, from faster processing to unlimited cloud storage, businesses are able to analyze more data in more ways. The … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The need for more efficient ad targeting with increased transparency began to attract marketers to the use of programmatic engines, but a recent study … Read the whole story