Brands are concerned about how much artificial intelligence and machine learning they should use when buying media and creating campaign strategies. Voice search, brands competing with search platforms, and other … Read the whole story
After mastering the ability to use weather as a trigger to target digital advertisements, IBM plans in 2018 to focus on integrating "weather analytics" … Read the whole story
Oath has launched an internal "innovation council" focusing on ad experiences that support the estimated 70% of people visiting or using its platform on … Read the whole story
The automaker will unveil its "Intelligent Personal Agent" during CES 2018 in Las Vegas in January. It will be demonstrated via a connected car … Read the whole story
With the explosion of technology resources, from faster processing to unlimited cloud storage, businesses are able to analyze more data in more ways. The … Read the whole story
The need for more efficient ad targeting with increased transparency began to attract marketers to the use of programmatic engines, but a recent study … Read the whole story