Search & Performance Marketing Daily
Tuesday, December 26, 2017
  • IBM: Brands Use Weather To Forecast Product Demand Created By Ads

    After mastering the ability to use weather as a trigger to target digital advertisements, IBM plans in 2018 to focus on integrating "weather analytics" ... Read the whole story

  • Oath Tests 4 Ad Units On Mobile

    Oath has launched an internal "innovation council" focusing on ad experiences that support the estimated 70% of people visiting or using its platform on ... Read the whole story

  • Hyundai Preps Vehicle 'Personal Assistant'

    The automaker will unveil its "Intelligent Personal Agent" during CES 2018 in Las Vegas in January. It will be demonstrated via a connected car ... Read the whole story

  • Rise Of Machines Is Good for Business

    With the explosion of technology resources, from faster processing to unlimited cloud storage, businesses are able to analyze more data in more ways. The ... Read the whole story

  • CMO Study: Programmatic Still Facing Obstacles

    The need for more efficient ad targeting with increased transparency began to attract marketers to the use of programmatic engines, but a recent study ... Read the whole story