Performance Marketing Insider
by Laurie Sullivan, Staff Writer
How does a marketplace justify offering ongoing sales, even after Thanksgiving Day and Christmas? Invent a holiday. That's exactly what Amazon did to keep Prime members buying. The need to … Read the whole story
by Laurie Sullivan
The headline in the CNBC article reads "competitors," but in reality, some of these companies are partners or dependent on Google's platform. Companies like … Read the whole story
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by Laurie Sullivan
A new blockchain-based technology created by the company NKOR will support intellectual property rights, allowing creators to register and protect their content. The company … Read the whole story
by Wendy Davis
Google says it will continue to allow websites to opt out of appearing in specific verticals, like Google Shopping, even after the FTC settlement … Read the whole story
by Joe Mandese
Programmatic media-buying may be associated most with digital media channels such as display, search and social, but the reality is it is transforming the … Read the whole story