Performance Marketing Insider
Budgets were high and search-engine-optimization professionals worked longer hours, but they also handled more tasks for in-house marketing departments and agencies. Read the whole story
Some 66.5% of U.S. users do not whitelist the website, with about 42.5% leaving the page to search for the information elsewhere. Read the whole story
Machine learning and artificial intelligence will create and strengthen the tie between blockchain and the advertising industry in 2018. Read the whole story
One airline figured a way to connect global travelers who speak different languages. KLM Royal Dutch Airlines created seats that translate any language in … Read the whole story
Some high-end audio speakers will be coming with smarts built in. At CES in January, LG is introducing its first premium smart AI audio … Read the whole story
Most readers come to publisher's sites from social platforms. The challenge is to convert those audiences to paying members. If a reader comes to … Read the whole story
Publishers' most cited reason for not disclosing native advertising in two just-released studies from the Native Advertising Institute was "to meet budget demands," noted … Read the whole story
A coalition of 10 consumer groups say "it's wrong for the Times to tout an educational supplement and use it to target impressionable kids … Read the whole story
