Performance Marketing Insider
by Laurie Sullivan, Staff Writer
If Google's or Bing's search engine didn't exist to act as a centralized search engine, this is how blockchain might create an ad network to serve search advertisements and aggregate … Read the whole story
-
by Laurie Sullivan
ITWP, parent holding company of Toluna and Harris Interactive Europe, has created a consortium with a variety of brands and agencies to share information … Read the whole story
-
by Laurie Sullivan
U.S. social media sites fared poorly in visibility on Google's search engine in 2017, but YouTube and a few other video sites performed more … Read the whole story
by Joe Mandese
In a surprise move, News Corp. Executive Chairman Rupert Murdoch is calling on the major digital publishing gateways -- specifically Facebook and Google -- … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
"Blockchain, much like the internet in the late to mid-1990s, isn't a cure all for which you can apply pixie dust over a client-server … Read the whole story
COMMENTARY
by Veerle De Lombaerde, Columnist
To gain a more holistic view of campaign performance, prove business value and definitively tie marketing efforts to tangible results, the industry must change … Read the whole story