Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The biggest mistake companies make is not factoring in the cost of bad data. Only 17% of companies factor in the cost of bad data when calculating return on investments, … Read the whole story
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by Laurie Sullivan
The latest version of Google Chrome with autoplay and ad blocker became available through Google Play on Wednesday for devices running Android mobile, but … Read the whole story
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by Laurie Sullivan
Publishers that want to run Google AdSense native in-feed ads on their sites can opt in to have Google's machine-learning platform take control of … Read the whole story
by Laurie Sullivan
As one of the most successful global search agencies, Merkle is expanding its Amazon practice beginning in January 2018, creating a subdivision to support … Read the whole story
COMMENTARY
by Melynda Fuller
Competing walled gardens are embracing programmatic and people-based marketing to be competitive for digital ad dollars. They need to plug into the broader ad-tech … Read the whole story