The biggest mistake companies make is not factoring in the cost of bad data. Only 17% of companies factor in the cost of bad data when calculating return on investments, … Read the whole story
The latest version of Google Chrome with autoplay and ad blocker became available through Google Play on Wednesday for devices running Android mobile, but … Read the whole story
Publishers that want to run Google AdSense native in-feed ads on their sites can opt in to have Google's machine-learning platform take control of … Read the whole story
As one of the most successful global search agencies, Merkle is expanding its Amazon practice beginning in January 2018, creating a subdivision to support … Read the whole story
Competing walled gardens are embracing programmatic and people-based marketing to be competitive for digital ad dollars. They need to plug into the broader ad-tech … Read the whole story