Performance Marketing Insider
Long-time Google engineer Steve Yegge is leaving the company. He says Google has become uninspiring and too focused on competitors instead of customers, who get "deprioritized" because their incentive structure … Read the whole story
Overall, marketers spent more on search ads from Google, Bing, Yahoo, and Amazon. Click rates accelerated, cost per clicks jumped with Google continuing to … Read the whole story
The cost per click for mobile campaigns rose 25%, compared with the year-ago quarter. Mobile CPCs still cost less relative to desktop CPCs, but … Read the whole story
A California federal court judge recently ruled in favor of the defendant Searchmetrics after a long and expensive patent infringement battle against BrightEdge. Read the whole story
- COMMENTARY
AT&T, a steadfast opponent of the prior net neutrality rules, has launched a new ad campaign touting what it dubiously calls an "Internet Bill … Read the whole story
- COMMENTARY
Chrome's ad blocker launches Feb. 15. The move has been met with some concern, if only because of the threat it could pose to … Read the whole story
Augmented reality is coming to smartphones in a big way, and maybe even beyond. Google says it has been working on how to bring … Read the whole story
