Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Long-time Google engineer Steve Yegge is leaving the company. He says Google has become uninspiring and too focused on competitors instead of customers, who get "deprioritized" because their incentive
structure … Read the whole story
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by Laurie Sullivan
Overall, marketers spent more on search ads from Google, Bing, Yahoo, and Amazon. Click rates accelerated, cost per clicks jumped with Google continuing to … Read the whole story
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by Laurie Sullivan
The cost per click for mobile campaigns rose 25%, compared with the year-ago quarter. Mobile CPCs still cost less relative to desktop CPCs, but … Read the whole story
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by Laurie Sullivan
A California federal court judge recently ruled in favor of the defendant Searchmetrics after a long and expensive patent infringement battle against BrightEdge. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
AT&T, a steadfast opponent of the prior net neutrality rules, has launched a new ad campaign touting what it dubiously calls an "Internet Bill … Read the whole story
COMMENTARY
by Daniel Meehan
Chrome's ad blocker launches Feb. 15. The move has been met with some concern, if only because of the threat it could pose to … Read the whole story
by Chuck Martin
Augmented reality is coming to smartphones in a big way, and maybe even beyond. Google says it has been working on how to bring … Read the whole story