Performance Marketing Insider
by Laurie Sullivan, Staff Writer
As costs per click continue to rise, Bing leads with a 29% year-on-year increase. Compared with Google, traditional paid search on Bing saw an improvement in click-through rates and average … Read the whole story
-
by Laurie Sullivan
Chronicle CEO Stephen Gillett describes in a blog post how the company got its start as an X project in the moonshot factory in … Read the whole story
by Laurie Sullivan
Needls will launch an advertising and marketing campaign to promote a self-service platform to support advertising for small businesses on Local Services by Google … Read the whole story
-
by Gavin O'Malley
Taking on Nextdoor and other local news services, Google is testing Bulletin -- an app with which anyone can publish and view local news … Read the whole story
by Steve McClellan
The appointment reunites Seiler with Nick Brien, who recently joined DAN as CEO of its Americas operations and who brought Seiler abroad for the … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Mobile phones will drive most of the expansion in paid search ad spending, contributing an estimated 69% of the $19 billion in growth by … Read the whole story
COMMENTARY
by Elizabeth H. Elfenbein, Columnist
Data is more than just numbers. Data gives us insight into our customers's minds and their everyday behavior. In healthcare, data is being used … Read the whole story
-
by Ray Schultz
Spear-phishing attacks reached a peak in 2016. And millions of Social Security numbers were exposed. Read the whole story
by Chuck Martin
More consumers are starting to warm to the idea of self-driving vehicles, but most still fear riding in one. The majority (63%) of U.S. … Read the whole story