Performance Marketing Insider
by Laurie Sullivan, Staff Writer
eMarketer estimates that Google will report earnings on Thursday of $83.4 billion from advertising revenue in 2017. Amazon's repository of consumer behavior data will someday drive its annual ad
revenue … Read the whole story
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by Laurie Sullivan
About 26% are likely or very likely to use voice commands with their devices in a gym; 19% in a theater; and 24% in … Read the whole story
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by Laurie Sullivan
Malware infected Google's DoubleClick advertising service, as hackers hijacked ads and infused them with cryptocurrency mining software, serving them to viewers. Read the whole story
by Laurie Sullivan
Jonathan Cherki, chief executive officer at ContentSquare, on Monday announced the software-as-a-service digital company has secured a $42 million Series B funding round co-led … Read the whole story
by Sara Guaglione
Distrust in media was found in 22 of 28 countries surveyed, mostly due to a significant decline in trust in search engines, social media, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers are just about there in having the ability to measure, in a multichannel campaign, the type of media that drives foot traffic into … Read the whole story
COMMENTARY
by Joe Mandese
On the eve of tomorrow's Forecast conference in New York City, I've been prepping my "2023" panel and all the obligatory near-future hot buttons … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Virtual reality has long been viewed as a big deal for gaming, but that may be changing, essentially in favor of augmented reality. The … Read the whole story