Leads generated on automotive manufacturer websites rose 4% during Q4 2017 compared with the prior quarter, but manufacturers managed to offset the lower engagement with higher traffic and promotional incentives … Read the whole story
Just in time for the Super Bowl, Google's real-time trigger, available in DoubleClick Bid Manager, allows advertisers to activate display and video campaigns in … Read the whole story
Looking to provide an unbiased view in search results, Google will increase the number of featured snippets served per search queries to provide diverse … Read the whole story
Helping marketers to track conversions, Bing on Wednesday introduced a way to track ad clicks from Safari after Apple changed the process for tracking … Read the whole story
Sprout Social will support Instagram's new scheduling feature, which allows brands and their agency partners to share single-image Instagram posts directly on their feeds. Read the whole story
Voice devices in the home continue to evolve and expand with new capabilities being added continually. Now Amazon has enabled its Alexa digital voice … Read the whole story