Performance Marketing Insider
As the old saying goes, pets are family. Google's search data clearly shows that U.S. consumers put their furry friends first when searching for car accessories. Read the whole story
The top three factors limiting the success of digital ad campaigns are audience reach, targeting inaccuracies, and anonymous ad targeting, according to recent findings. Read the whole story
Days before the IAB Leadership Summit kicks off, the IAB Tech Lab has released an OpenRTB advisory for the GDPR, which goes into effect … Read the whole story
A coalition of state attorneys general are weighing in against a class-action privacy settlement that requires Google to pay more than $5 million to … Read the whole story
The IAB's white paper highlights the potential of blockchain to improve efficiency and transparency in video advertising, as well as eliminate fraud. Read the whole story
"This is not a decision we made lightly; however, we believe he has exhibited a pattern of behavior in his videos that makes his … Read the whole story
The lawsuit over autonomous vehicle trade secrets between Alphabet's Waymo and Uber Technologies is over, with Uber agreeing to pay $245 million to Waymo … Read the whole story
- COMMENTARY
The powers teaming up to stop fake news in its tracks-which seems more theoretical than realistic-could alleviate the misuse of the platforms and search … Read the whole story
