Performance Marketing Insider
Are Bing execs finally getting smart about growing the company's ad business? Now notifications from the webmaster tools message center will be sent to the email address associated with the … Read the whole story
The average conversion rate for retail affiliate programs rose to 9.07% in Q4 2017, up from 8.45% in Q4 2016, according to a study … Read the whole story
"A two-way relationship is more valuable than a one-way impression," said Randall Rothenberg, Interactive Advertising Bureau CEO, kicking off day two of the IAB … Read the whole story
Incoming IAB chairman Scott Schiller told media buyers, brands and ad-tech execs at the IAB Leadership Summit Sunday that "as an industry, we need … Read the whole story
- COMMENTARY
Developers at Lotame, an exchange for third-party data for the advertising industry, think they have found a way to make data more precise using … Read the whole story
- COMMENTARY
Unless you provide a platform that is safe for children and stop generating division, you'll get no Unilever love. Read the whole story
As expected, Yahoo has petitioned the Supreme Court to overthrow a court decision that would allow a deceased man's family to access his emails. Read the whole story
Well, Amazon is definitely killing it in retail, an industry that is and will continue to learn a lot from the e-commerce giant. Google's … Read the whole story
