Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Publicis and Omnicom have announced they will increase ad spend on Amazon by 40% to 100% in 2018, respectively, pushing Forrester's ad revenue estimate to more than $6 billion. Read the whole story
by Laurie Sullivan
Google's Chrome ad blocker, which goes into effect Thursday, will block all ads served on sites that receive a failure notice if the publisher … Read the whole story
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by Laurie Sullivan
It's all about the data in 2018 and how brands think about multiple channels that tie online to offline strategies to ensure a seamless … Read the whole story
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by Laurie Sullivan
Chrome will automatically block all ads on sites, those that comply and those that don't, after 30 days following notification of the violations of … Read the whole story
COMMENTARY
by Holly Pavlika, Columnist
After Amazon Spark launched a few months ago, we conducted a study of our influencer community and found few even knew about Amazon's foray … Read the whole story
COMMENTARY
by Jennifer Rignani, Columnist
People have high expectations of the customer experience. To say UX and content must be attuned to our every whim is an understatement. So … Read the whole story