Publicis and Omnicom have announced they will increase ad spend on Amazon by 40% to 100% in 2018, respectively, pushing Forrester's ad revenue estimate to more than $6 billion. Read the whole story
Google's Chrome ad blocker, which goes into effect Thursday, will block all ads served on sites that receive a failure notice if the publisher … Read the whole story
It's all about the data in 2018 and how brands think about multiple channels that tie online to offline strategies to ensure a seamless … Read the whole story
Chrome will automatically block all ads on sites, those that comply and those that don't, after 30 days following notification of the violations of … Read the whole story
After Amazon Spark launched a few months ago, we conducted a study of our influencer community and found few even knew about Amazon's foray … Read the whole story
People have high expectations of the customer experience. To say UX and content must be attuned to our every whim is an understatement. So … Read the whole story