Performance Marketing Insider
Verizon Oath's President-Advertising and Publisher Strategy Tim Mahlman recently visited London to underscore the importance of adhering to GDPR before it rolls out in May. Read the whole story
Removing the option to preview an image without visiting the site that hosts it sets an interesting precedent that could extend into publishers' content … Read the whole story
The U.S. is forecast to remain the world's largest data market in 2018, spending more than $11.4 billion. The UK will become the second-largest … Read the whole story
At least in terms of text ads, 1-800-Flowers outperformed the competition in the run-up to Valentine's Day. Read the whole story
COMMENTARYIt's been nearly a year since I published my first story about blockchain technology being offered as a solution for Madison Avenue's media-trading woes, … Read the whole story
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It's easy to hear the enthusiasm in the voice of John Bates, director of product marketing at Adobe Analytics Cloud, when talking about blockchain … Read the whole story
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The core goal of driving growth remains unchanged and fundamental to performance marketing executives. For those marketers directly charged with influencing pipeline, expectations are … Read the whole story
COMMENTARYWhether you're on the left, endlessly digging into how the Russians "hacked" the last election, or on the right, persistently pushing the idea that … Read the whole story
