Performance Marketing Insider
by Laurie Sullivan, Staff Writer
iProspect's paid social clients spent 72% more on media in Q4 2017 compared with the prior year and 86% more year-over-year. The biggest jump in budget went to Pinterest, not … Read the whole story
by Laurie Sullivan
Facebook's share of visits fell 8% in 2017, with Google, Pinterest and Instagram benefiting from the slide. The data, per the report, suggests search … Read the whole story
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by Gavin O'Malley
While Facebook remains the leading media source for app marketers across top industry categories, Google made up significant ground over the past year. Google's … Read the whole story
by Sara Guaglione
Outbrain, a content discovery and recommendation platform, is launching a new audience development network called Sphere. The goal behind Sphere is to help what … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
GDPR is very lenient on cookies -- it's mobile use and the ePrivacy Directive that will see them off. Read the whole story
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by Larissa Faw
The partnership between the agency and Thunderbird Real Food Bars, both Austin-based, illustrates their shared belief that voice-controlled devices, systems and services will play … Read the whole story
COMMENTARY
by Sarah Fay
It seems to me the science of AI (technology that artificially replicates the way the human brain perceives, reacts and learns) is regularly underappreciated. … Read the whole story
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by Ray Schultz
Email remains the most effective channel for moving B2B leads into and through the pipeline, a study finds. Read the whole story