Search & Performance Insider
iProspect's paid social clients spent 72% more on media in Q4 2017 compared with the prior year and 86% more year-over-year. The biggest jump in budget went to Pinterest, not … Read the whole story
Facebook's share of visits fell 8% in 2017, with Google, Pinterest and Instagram benefiting from the slide. The data, per the report, suggests search … Read the whole story
While Facebook remains the leading media source for app marketers across top industry categories, Google made up significant ground over the past year. Google's … Read the whole story
Outbrain, a content discovery and recommendation platform, is launching a new audience development network called Sphere. The goal behind Sphere is to help what … Read the whole story
- COMMENTARY
GDPR is very lenient on cookies -- it's mobile use and the ePrivacy Directive that will see them off. Read the whole story
The partnership between the agency and Thunderbird Real Food Bars, both Austin-based, illustrates their shared belief that voice-controlled devices, systems and services will play … Read the whole story
- COMMENTARY
It seems to me the science of AI (technology that artificially replicates the way the human brain perceives, reacts and learns) is regularly underappreciated. … Read the whole story
Email remains the most effective channel for moving B2B leads into and through the pipeline, a study finds. Read the whole story
