Performance Marketing Insider
As the U.S. heads into the Spring Break season, consumers are planning vacations. So how much do images and videos, as well as phrases in search ads, actually influence purchase … Read the whole story
Facebook plans to make changes to the advertising metrics it reports to give advertisers greater transparency into the way they measure campaign performance. Read the whole story
A variety of factors, from follower counts to retweets, influence the likelihood that the tweet will appear in Google search queries. Read the whole story
An advertiser who sued Google for click fraud failed to address whether he was "personally charged for invalid clicks," a federal judge said this … Read the whole story
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Publishers are seeing referral traffic come from Google AMP more than any other platform. In fact, during the week of February 8, 2018, publishers … Read the whole story
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Marketers wonder: Will AMP revolutionize email marketing or simply upend it? Read the whole story
Set up like a Hulu or Spotify for digital media lovers, Scroll, which is expected to launch later this year, offers readers a platform … Read the whole story
IBM is teaming with Unity to bring the artificial intelligence of Watson to virtual and augmented reality games. The partnership will allow game developers … Read the whole story
- COMMENTARY
Blockchain will allow every single change to content to be documented. Do we really want that? Read the whole story
